Pharma Playbook for the Next Normal

Covid-19 has changed life as we know it. Livelihoods, lifestyles, and life itself came to a standstill when various parts of the world began to shut down in order to stay safe. But as in any adversity, even in this situation, an opportunity emerges – an opportunity to pause and reconsider the world & our collective future with a new perspective. Today, the only way out seems to be to consciously make efforts to build a Better Tomorrow.

Industry experts say that depending on how long the Covid-19 situation will persist, all industries will see varying levels of impact to business and operations. Most industries have struggled with a drop in demand, while essential industries, Pharma included, have seen consistent or even higher demand.

However, all is not well with just consistent demand. Right from workforce management to supply-chain bottlenecks, many factors that affect operations are giving way to a scenario that jeopardizes the profitable growth of these Pharma companies.

The Pharma Industry is a very special case in this scenario – it is faced with the challenge of finding its feet back on the ground, and at the same time, it also must save the world!